Recently there is a new fad in literary town. Authors are making trailers for their books. As a marketing strategy ofcourse. But why?
Video trailers for books are not new, but now its spreading like wild fire.
Books and trailers/movies are two different mediums of storytelling. One takes advantage of your imagination while the other builds an impression through sound scores and visual treats. Clearly both have different requirements/skill sets and a different audience. Then why merge both? If the books were to be made into a movie i understand. Authors want the story to reach a larger audience by shortening the time span of conveying the story. even though some compromises are made in terms of plots, they do happen to reach a larger audience.
But a trailer for a book? I cant get my head around this.
Thecreativepenn states that
Video can directly impact your marketing efforts because it is a “shareable” medium that can create immediate buzz about your book
When an author describes “She wore a bright red dress”, you have the liberty to imagine a bright red dress.. its up to your mind to set the color (just like the brightness setting on your phone). You can imagine it to be clingy or comfortable or backless.. a low cut, a knee length, a boot cut or whatever the hell you think will suit the character. But when it comes to a movie its a knee-length, first shade of bright red dress. Done. And you are left screaming in your head “BOOT LENGTH DRESS SUITS HER YOU YOU YOU.. MOVIE MAKERS”. You might not believe this but it messes up my brain.
If anyone is interested in reading a book then they will go through the plot summary. With all the book trailers i have seen the written plot summary and the trailer are remarkably the same. They have to be.. they tell the same story.
Never judge a book by its movie.
When we have an believe n quotes like these. What would make us change our perception? I am not even talking about the movie here.. its a trailer. How can publishers possibly imagine that we would jump right in for the book just by seeing the trailer. Maybe for an upcoming movie a short trailer might work, but a book? nah.
If you pick up a book just by seeing the trailer you are going to be disappointed either way. The book may not be as good as the trailer or the trailer may not be as good as the book. In most cases people tend to end up having the latter opinion.
According to thecreativepenn one of the reasons a trailer is made is to gain the attention of potential new fans. If the reason is potential new fans then yes, but isn’t there a possibility that if a person doesn’t have the time to read a summary then boy, how are they going to read the book?
Are publishers mixing up their target audience?
Any authors/publishers/booklovers out there.. please feel free to express your opinion on this below in the comments section.